Small, light, capable and beautiful.
A CSR project aimed to helping kids experiencing the best sport there is.
ŠKODA has been the official main sponsor of the annual battle for the ice hockey world title since 1993, the longest main sponsorship in the history of sports world championships.
ŠKODA’s long lived interest in the sport takes many shapes, one of them being the CSR Project Hockeyfonden. About is responsible for gauging interest in the sport through strategy, content, social media and PR.
All year around, deliveries of hockey kits and match tickets, meet and greets with hockey players, various competitions and other activities are administered and communicated in order to inspire parents and kids to build and maintain an interest in the sport.