ŠKODA Cycling Team goes cycling all over Sweden

With the challenges that comes with Covid-19, so does the challenge of riding together as a team under 8 hours at the world’s biggest recreational bike race, Vätternrundan.

The solution? Five smaller groups, stretching over our stretched out country, all documented and livestreamed via our partner Vätternrundan and their campaign #minvättern – where cyclists can complete the full 315k distance wherever they are.

About was involved in the communication strategy and execution bringing these remote stories to life. Ride on!

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