The All New Nikon Z5

The Coronline announcement of the Nikon Z 5​

Launching a new product during an ongoing pandemic needs some adaptation. While the opportunity of face to face NDA meetings and physical look and feel sessions with top media and influencers were missed, we invested that time spending more time with our select few, garnering a great deal of buzz.
Can’t wait to meet them all again though :-/

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Acamp

Letting campers explore more and land owners monetising on the experience.

Acamp

Letting campers explore more and land owners monetising on the experience.

Acamp is a new and very interesting friend of About. Simply put, this is an AirBnB for RV Sites and private landowners, where campers get to extend their options and experience of RV camping, whilst RV sites and land owners are able to monetise and find new business for their property.

A win win solution, minimising administration and logistics for everyone.

About are helping Acamp setting the PR strategy and outreach prior to and in conjunction with launch.

www.acamp.com

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Acamp

Letting campers explore more and land owners monetising on the experience.

Weber — Smart grilling

Smart grilling – for rookies and pros

Everyone wants to be a barbeque expert. With the new Weber Connect Smart Grilling Hub it’s possible, and almost impossible to fail. In order to spread the word about this smart gadget we helped Weber identify and reach their target audiences by sending out Weber Connect to influencers and media interested in food, home and family.

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Acamp

Letting campers explore more and land owners monetising on the experience.

Rydbergs — Vegan power

New Vegan stuff, deliciously brought to you by Rydbergs

For the third consecutive year we are working with Rydbergs to announce their new vegan assortment of sauces and salads. With the right fit of influencers interested in food, health and family and tailored deliveries directly to their doorstep, these products went flying off the shelves in no time.

It is almost impossible to tell a vegan potato salad from a non-vegan, both are equally yummy. Well done Rydbergs.

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Acamp

Letting campers explore more and land owners monetising on the experience.

ŠKODA Cycling Team and #minvätternrundan

ŠKODA Cycling Team goes cycling all over Sweden

With the challenges that comes with Covid-19, so does the challenge of riding together as a team under 8 hours at the world’s biggest recreational bike race, Vätternrundan.

The solution? Five smaller groups, stretching over our stretched out country, all documented and livestreamed via our partner Vätternrundan and their campaign #minvättern – where cyclists can complete the full 315k distance wherever they are.

About was involved in the communication strategy and execution bringing these remote stories to life. Ride on!

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Acamp

Letting campers explore more and land owners monetising on the experience.

The Sparrow Hotel

There’s a new hotel in town

We are very happy to present Sparrow Hotel, our new friend in town.

Entering their building, we quickly realise that we are very fortunate being assigned the task of handling their PR and social media activities, together with paid media managed by our friends at the Shift Agency Network, Burstit.

www.thesparrow.se

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Acamp

Letting campers explore more and land owners monetising on the experience.

Nikon #createyourlight

#createyourlight – Nikon inspires you to create your light in dark times.

Initiated by About and rolled out across Nikon Europe, #createyourlight is a campaign aiming to inspire and educate photographers in times of restriction and isolation. Every fortnight, new themes challenge aspirational and professional photographers alike to stay creative during these restrictions.

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Acamp

Letting campers explore more and land owners monetising on the experience.

My Nikon Moment

What is your Nikon Moment?

It’s difficult to not get affected by an image – whether it’s happy or sad, romantic, dramatic or even hard to define. In order to celebrate and highlight the beauty in photography we’ve created the competition My Nikon Moment together with Nikon. Using different themes, each hosted by talented photographers inspiring and educating others, have made this a recurrent activation and one of our favourites – as it brings forward new talents and amazing images. Latest to date is with Ali Horne. Keep on shooting and don’t let anyone doubt your creativity.

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Acamp

Letting campers explore more and land owners monetising on the experience.

ŠKODA Hockeyfonden

A CSR project aimed to helping kids experiencing the best sport there is.

ŠKODA has been the official main sponsor of the annual battle for the ice hockey world title since 1993, the longest main sponsorship in the history of sports world championships.

ŠKODA’s long lived interest in the sport takes many shapes, one of them being the CSR Project Hockeyfonden. About is responsible for gauging interest in the sport through strategy, content, social media and PR.

All year around, deliveries of hockey kits and match tickets, meet and greets with hockey players, various competitions and other activities are administered and communicated in order to inspire parents and kids to build and maintain an interest in the sport.

www.hockeyfonden.se

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Acamp

Letting campers explore more and land owners monetising on the experience.

Postcode Lotteries Green Challenge

Spreading the word about one of the largest green entrepreneurial competitions in the world

Aiming for a greener planet should be on everyone’s mind in everyday decision making. However, some go the extra length and create businesses to make this happen.

The Postcode Lottery wants to acknowledge these green entrepreneurs and has therefore created The Postcode Lotteries Green Challenge, one of the largest green competitions in the world, that every year receives thousands of applicants dreaming of winning the grand prize of €500 000.

In 2019 we had Swedish and Norwegian entrepreneurs amongst the top 25 nominees, so we approached media in both Sweden and Norway to share the great news.

Swedish Algae Factory took home the first place, generated a second phase of media outreach. We salute everyone out there who works hard to make the planet a better place for all of us, keep it up!

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Acamp

Letting campers explore more and land owners monetising on the experience.