The All New Nikon Z5

The Coronline announcement of the Nikon Z 5​

Launching a new product during an ongoing pandemic needs some adaptation. While the opportunity of face to face NDA meetings and physical look and feel sessions with top media and influencers were missed, we invested that time spending more time with our select few, garnering a great deal of buzz.
Can’t wait to meet them all again though :-/

More of our news

Acamp

Letting campers explore more and land owners monetising on the experience.

Acamp

Letting campers explore more and land owners monetising on the experience.

Acamp is a new and very interesting friend of About. Simply put, this is an AirBnB for RV Sites and private landowners, where campers get to extend their options and experience of RV camping, whilst RV sites and land owners are able to monetise and find new business for their property.

A win win solution, minimising administration and logistics for everyone.

About are helping Acamp setting the PR strategy and outreach prior to and in conjunction with launch.

www.acamp.com

More of our news

Acamp

Letting campers explore more and land owners monetising on the experience.

Weber — Smart grilling

Smart grilling – for rookies and pros

Everyone wants to be a barbeque expert. With the new Weber Connect Smart Grilling Hub it’s possible, and almost impossible to fail. In order to spread the word about this smart gadget we helped Weber identify and reach their target audiences by sending out Weber Connect to influencers and media interested in food, home and family.

More of our news

Acamp

Letting campers explore more and land owners monetising on the experience.

Rydbergs — Vegan power

New Vegan stuff, deliciously brought to you by Rydbergs

For the third consecutive year we are working with Rydbergs to announce their new vegan assortment of sauces and salads. With the right fit of influencers interested in food, health and family and tailored deliveries directly to their doorstep, these products went flying off the shelves in no time.

It is almost impossible to tell a vegan potato salad from a non-vegan, both are equally yummy. Well done Rydbergs.

More of our news

Acamp

Letting campers explore more and land owners monetising on the experience.

ŠKODA Cycling Team and #minvätternrundan

ŠKODA Cycling Team goes cycling all over Sweden

With the challenges that comes with Covid-19, so does the challenge of riding together as a team under 8 hours at the world’s biggest recreational bike race, Vätternrundan.

The solution? Five smaller groups, stretching over our stretched out country, all documented and livestreamed via our partner Vätternrundan and their campaign #minvättern – where cyclists can complete the full 315k distance wherever they are.

About was involved in the communication strategy and execution bringing these remote stories to life. Ride on!

More of our news

Acamp

Letting campers explore more and land owners monetising on the experience.

The Sparrow Hotel

There’s a new hotel in town

We are very happy to present Sparrow Hotel, our new friend in town.

Entering their building, we quickly realise that we are very fortunate being assigned the task of handling their PR and social media activities, together with paid media managed by our friends at the Shift Agency Network, Burstit.

www.thesparrow.se

More of our news

Acamp

Letting campers explore more and land owners monetising on the experience.